Ingabe Ukumaketha kuzothathelwa indawo yi-AI? I-Deep Dive.

Uma uke wazibona uvungazela i-Will Marketing izothathelwa indawo yi-AI , siyakuhalalisela - usenkampanini enhle. Ubuchwepheshe buqhubekela phambili, amademo aba ekhazimulayo, futhi kungazelelwe yonke imikhankaso yokucabanga inomuntu okungenani oyedwa ozungeza ukwaziswa sengathi ithikithi legolide. I-spoiler esheshayo ngaphambi kokuba sibe yisimangaliso kakhulu: I-AI nakanjani iyanyakazisa indlela esidala ngayo, esithuthukisa ngayo, futhi sihlela kanjani. Kodwa ingabe ingena eshabhu yomkhiqizo wakho nge-latte futhi ifunda kahle isimo? Hhayi impela.

Ake sihlaziye ukuthi yini eguquguqukayo ngempela, yini ehlala inenkani njengomuntu, nokuthi ungawanqwabelanisa kanjani amathuluzi (namakhono) ngendlela ekwenza kube nzima ukukushintsha - futhi ngokungagwegwesi, ngempumelelo kakhulu.

Izindatshana ongathanda ukuzifunda ngemva kwalesi:

🔗 Amathuluzi wokumaketha we-AI wamahhala: Ukukhetha okuhle kakhulu
Zitholele amathuluzi aphezulu e-AI ukuze wenze lula ukumaketha kwakho.

🔗 Amathuluzi okuthengisa ama-imeyili ayi-10 aphezulu e-AI
Khulisa ukusebenzelana ngezisombululo ze-imeyili ezinamandla aqhutshwa yi-AI.

🔗 Amathuluzi aphezulu ayi-10 e-AI okuthengisa
Thuthukisa imikhankaso ngamathuluzi namasu e-AI emisha.

🔗 Amathuluzi we-AI angcono kakhulu wokumaketha okuhambisanayo
Khulisa ukuguqulwa kanye nemali engenayo ngamathuluzi ahambisana ne-AI-powered.

Ithini I-AI Kwezokumaketha Empeleni Izipikili ✅

I-wheelhouse ye-AI? Ukubona iphethini, isivinini, nesikali. Ibhala, amaqoqo, amathegi, ibikezela. Ingadabula uhambo lwekhasimende njengokuhlafuna izinkuni emagatsheni - kungcolile, kodwa kukhiqiza ngokumangalisayo. Ucwaningo lubonisa ukuthuthukiswa kokukhiqiza okucacile kwemisebenzi yokudala nokusekelwa kwamakhasimende: okusalungiswa okusheshayo, amaphupho amabi ambalwa wamakhasi angenalutho, namaqhubu ekhwalithi alinganisekayo lapho abantu behlala benolwazi [2][3].

Ngemibandela yansuku zonke:

• Ama- throughput spikes - okusalungiswa kokuqala, izihloko ze-alt, izincazelo ezingapheli zomkhiqizo.

• Ukugudluza izinqumo - ukubikezela kwe-churn, ukuphakamisa amaphuzu, izenzo ezihamba phambili ezilandelayo.

• Ukuthuthukisa ku-autopilot - amabhajethi, amabhidi, isikhathi, ukulungiswa komuntu siqu.

Kunobufakazi obuqinile bokuthi amaqembu ezentengiso athwebula inani elilinganisekayo ku-gen AI uma isetshenziswa kahle [1].

Kodwa masibe ngokoqobo: ngezinye izikhathi imiphumela ye-AI izwa sengathi isaladi iphonswe ku-blender - iyadliwa, iqinisekile, kodwa ayifanele ukwethulwa. Yilapho ukwahlulela kungena ngokunyenya.

Isibonelo esisheshayo: ithimba le-lifecycle lisebenzise i-AI ukufingqa amathikithi nezibuyekezo zibe izinhlabamkhosi zamasonto onke "ezishintshile". Ababhali bokukopisha abazange bathayiphe ngokushesha - kodwa ukubuyekezwa kwabo kwehle ngohhafu. Babengewona amaqhawe; bavele bacija ngoba umsindo wawusukile.

Umbuzo Omkhulu: Ingabe Ukumaketha kuzothathelwa indawo yi-AI? 🧠+🤖

Inguqulo emfushane: Cha. Kodwa lindela ukuhlehliswa kabusha.

Inani eliphansi, umsebenzi ophindaphindayo? Yebo, i-automation idla lokho. Isu, isikhundla, isikhathi samasiko, ubuhlakani obunamazinyo? Lokho kusadinga izandla zomuntu esondweni. Ubufakazi obuvela ezifundweni zasensimini bubonisa ukuthi i-AI ihlala ikhulisa ukusebenza kunokuthatha indawo yonke yemindeni yemisebenzi - ikakhulukazi izisebenzi zolwazi ezisezingeni eliphakathi, lapho ukwaziswa neziqondiso zokuqapha zicacile [2][3].

Ngakho-ke uma ujuluka ngenxa yokuthi I-Will Marketing izothathelwa indawo yi-AI enkampanini yakho, hlela kabusha isithombe. Cabanga ngamamephu wamandla , hhayi izihloko zemisebenzi: ama-ops okudala aholwa ngokushesha, ubuciko bomkhiqizo obunjwe idatha, ukubusa okuholwa abantu. Ezinye izindima ziyancipha. Abanye bayavela. Umnyango awushabalali; iyaqhuma.

Lapho I-AI Isivele Ifakazela Inani Layo 📈

Asikuphine. Ayikho i-hype engacacile, izindawo ezine kuphela i-AI esizilethayo:

1. Okuqukethwe Nezinhlelo Zokudala

   • Okusalungiswa okusheshayo nokukhiqiza okuhlukile (amabhulogi, ama-imeyili, amakhasi okufika).

   • Ukushuna izwi, ukudluliswa kwesitayela sebhrendi, okubonakalayo okunwebekayo.

   • Ukonga isikhathi emisebenzini yokubhala - ikakhulukazi kochwepheshe ngaphansi kweminqamulajuqu eqinile [3].

2. Ukusebenza Nokukhula

   • Ukuqondisa okuhlakaniphile, ukuthuthukiswa kwebhidi, ukuzungezisa okuhlakaniphile.

   • Ukuhlolwa kwezigelekeqe ezihlome eziningi (ngaphandle kwekhanda lezibalo).

   • Izinga lokumaketha nokuthengisa phakathi kwamacala okusebenzisa anomthelela omkhulu we-gen AI [1].

3. CRM & Lifecycle

   • Ukubikezela kwe-Churn, okunikezwayo okulandelayo okuhamba phambili.

   • Ikhophi ezenzakalelayo nge-micro-segment (awasekho amaspredishithi angu-17).

   • Amaqembu asekelayo abona izinzuzo zokukhiqiza ezingu-~14% ngokwesilinganiso, ezinkulu kubenzeli abasha [2].

4. Imininingwane Nosekelo Lwesu

   • Ifinyeza izibuyekezo, okulotshiwe, idatha yezwi-lekhasimende.

   • I-AI iveza amaphethini; unquma ukuthi iyiphi indaba.

Lapho I-AI Isakhubeka - Futhi Kungani Abantu Behlala Ibalulekile 🧩

• Nambitha : Ithoni ingalingiswa, kodwa ukunambitha? Hhayi okwamanje. Isiko lihamba ngamashifu amancane kanye nokugxuma ngezikhathi ezithile - ukubeka isikhathi lokho kuwumsebenzi womuntu.

• Ukuqonda kwangempela : I-AI exutshwa kabusha; ukucabanga okusha kwangempela kusavela ekungqubuzaneni okungajwayelekile, hhayi okumaphakathi.

• Ukuthobelana nokuziphatha : Imithetho ayishabalali ngenxa nje yokuthi umshini ubhale ikhophi [5].

• Umongo : Iposi elikhohlisayo elibulala emphakathini othile lingacwila komunye. I-AI ayizizwa inamahloni.

Ngakho-ke uhlaka olubukhali akukhona ukuthi i-Will Marketing izothathelwa indawo yi-AI kodwa: Ingabe ukumaketha okunomehluko ophansi kuzothathelwa indawo yi-AI? Ngokuvamile yebo. Imikhankaso ehlukile, eholwa ngengqondo? Akunjalo Empeleni.

Amathuluzi Okuthengisa we-AI - Isifinyezo 🧰

*Izintengo nezinqwaba ziyashintsha. Hlala uhlola usebenzisa isitaki sakho sangempela.

I-Playbooks: Ixhuma i-AI Esontweni Lakho 🔌

1. Umbono → Ifa Emaminithini angu-90

   • Qala ngamafuphi (izithameli, iphuzu elibuhlungu, isithembiso, ubufakazi).

   • Khiqiza izihloko zezindaba ezi-5, izingeniso ezi-3, ama-CTA angu-2.

   • Spin 3 imiqondo yezithombe, yehlela ezakhiweni, hlela i-A/B.

   • Ukuhlola komuntu ukunemba, ithoni, ukuhambisana.

2. Iluphu yokuthuthukisa ehlala ivuliwe

   • Fingqa idatha yokusebenza yangeviki.

   • Cela okudidayo, hhayi okumaphakathi okuphuphile.

   • Khiqiza imibono yokuhlola, izinga ngokukhululeka + nomthelela.

   • Thumela ukuhlolwa okubili. Bulala abahluliwe. Izifundo zokungena.

3. I-Lightweight Lifecycle Personalization

   • Hlanganisa abasebenzisi ngevelu + ukuziphatha.

   • Amasethi omlayezo we-modular asalungiswa (ama-80% alungisiwe, ama-20% aqondene nesegimenti ethile).

   • Vikela indaba yomkhiqizo wakho ngenkathi uhlanganisa imiphetho.

Ukuhlola Kwangempela - Kungani Lokhu Kungewona Ama-Vibe Nje 🧪

• Inani elikhulu : UMcKinsey ulinganisela ukuthi i-gen AI idala inani layo elikhulu ekukhangiseni nasekuthengisweni - idatha enikeziwe kanye nokuphathwa koshintsho kunamandla [1].

• Imisebenzi yokubhala : Izifundo ezingahleliwe zibonisa imiphumela esheshayo, enezinga eliphezulu kubabhali, ikakhulukazi labo abanolwazi oluncane [3].

• Ukwesekwa kwamakhasimende : Idatha yenkambu yezinga elikhulu ibonisa ~ izinzuzo zokukhiqiza ezingu-14% ngokwesilinganiso, ukukhushulwa okukhulu kwabasebenzeli abasaqalayo [2].

• Ingcindezi yesabelomali : Abathengisi abakhulu babika ngokungaguquki ukuthi “yenza okuningi ngezingqinamba ezincane” [4]. Izinzuzo ezisebenza kahle ze-AI zingenye yezindlela ezisebenzayo kuphela.

Ngakho-ke, ingabe lokhu kufakazela ukuthi i-AI izongena esikhundleni sabakhangisi? Cha. Ifakazela amaqembu afunda ukuyisebenzisa agcina imiphumela iqinile (noma iyikhulise) ngaphandle kokubala kwebhaluni.

I-Guardrails & Trust - the Boring Moat 🛡️

I-AI ingakhafula izimangalo ngokushesha kunokuba ungazibheka. Okusho ukuthi udinga imithetho.

• Iqiniso ekukhangisweni lisasebenza. Ikhophi - eyenziwe ngabantu noma ngomshini - kumele ibe neqiniso futhi ifakazelwe. [5]

• Imithetho yoku-oda neyokuthumela ayishabalali. Uphuthelwe iwindi lokugcwalisa? Namanje inkinga yakho.

• Ukushisa okulawulwayo okuzungeze ukukhohlisa okunikwe amandla kwe-AI sekuvele kungokoqobo. Buka izibuyekezo ze-FTC.

Setha uhlu lokuhlola ngaphambi kokundiza: ukunemba, ubumfihlo, ukuba semthethweni, ukuphepha komkhiqizo, ukufinyeleleka. Kuzwakala kuyisicefe - kepha yi-moat.

Amakhono Akwenza Kube nzima Ukuwamiselela 🧗

Uma ngabe i-Will Marketing ithathelwa indawo yi-AI idla ukukhathazeka komsebenzi wakho, nalu uhlu olufushane:

• Isu elisheshayo : Hhayi "bhala ibhulogi." Amaketanga asheshayo akhiwe anezindima, izithiyo, amarubrikhi.

• Nambitha & Indaba : Thola ukuthi yini engalungile. Lungisa. Isagolide.

• Ulwazi lokufunda ngedatha : Buza imibuzo ebukhali yamadeshibhodi namamodeli. Yazi uma ilifti engu-3% ibalulekile.

• Idizayini yesistimu : Hlanganisa amathuluzi ekugelezeni komsebenzi nge-QA ebhakwe ngaphakathi.

• Ukubusa kahle : Awudingi iziqu zomthetho, kodwa kufanele uzwakale uthembekile emhlanganweni wokubuyekeza.

Inothi eseceleni: abaningi babakhangisi abahamba phambili manje babukeka ngokusolisayo njengabaphathi bomkhiqizo - banelukuluku lokufuna ukwazi, abaphindaphindayo, abangezwani namamethrikhi ayize.

Okungokoqobo Kwesabelomali: Okuningi Ngokuncane 💸

Izabelomali ze-CMO azibhaluni - uma kukhona, ziyisicaba noma ziyancipha. Amabhentshimakhi akhombisa ingcindezi engapheli yokuvikela ukuchitha [4]. Yingakho i-AI ibonakala ilinga kakhulu. Ukusebenza kahle akukuhle ukuba nakho; kungukusinda.

Kodwa ungalindeli umlingo. Amaphrojekthi we-AI ahamba ngaphandle kwama-KPI acacile, idatha eqinile, nokuphathwa koshintsho lwangempela. Hlanganisa amathuluzi kumamethrikhi athile - okusalungiswa kwesikhathi kuye kokuqala, izindleko zempahla ngayinye, i-LTV:CAC. Buyekeza nyanga zonke. Uma ithuluzi lingasusi inombolo? Sika.

Imephu Yomgwaqo - Cishe Ikota ngekota 🗺️

Awekho amadethi aqinile. Ukulandelana nje.

1. Isisekelo

   • Imephu yevolumu ephezulu, imisebenzi ehlukile ephansi.

   • Yenza ngokuzenzakalela ukugeleza komsebenzi okubili ekupheleni kuya ekupheleni nge-QA yomuntu.

2. Isikali

   • Xhuma idatha ukuze wenze kube ngokwakho.

   • Yakha ama-cadence okuhlola okudala i-AI engangena kuwo.

3. Cwenga

   • Faka esikhundleni semiyalo ejwayelekile ngamasistimu ashunwe umkhiqizo.

   • Yakha ibhuku lokudlala eliphilayo elinezibonelo + imithetho.

4. Hlukanisa

   • Sebenzisa isikhathi esilondoloziwe ukuze wenze ucwaningo + nobuciko obunesibindi.

   • Thumela okuthile okukhumbulekayo ngendlela eyinqaba - ingozi encane, umvuzo wangempela.

Cabanga ngakho ngale ndlela: vumela i-AI igeze izitsha ukuze ukwazi ukupheka ukudla abantu abakhuluma ngakho kamuva. Isifaniso siyanyakaza, kodwa siyasebenza.

TL;DR - Imicabango Yokugcina 🎯

• Ukubuza ukuthi i-Will Marketing izothathelwa indawo yi-AI igeja iphuzu. Imisebenzi yenani eliphansi izoba . Umsebenzi onenani eliphakeme uba ngumuntu ngoba empeleni uzoba nesikhathi sawo.

• Ubufakazi bubuyisela ukukhuphuka kokukhiqiza kuzo zonke izimo zokusetshenziswa eziningi lapho i-AI ibhangqwe nokuphatha + amamethrikhi [1][2][3].

• I-moat yakho = ukunambitheka, ukwahlulela, ukucaca okulandisayo, kanye nezinhlelo zokuzikala.

• Yakha isitaki esilingana lakho nedatha - hhayi ngenye indlela.

• Gcina ukuthobela esithombeni - isivinini simnandi size sibuyele emuva [5].

Ngakho-ke cha, ukumaketha akushabalali. Iyaguquka - iyashesha, ibukhali, futhi ifuna ngokunyenya abantu abangcono ekhanda. Gcina ilukuluku livuliwe, ukuziphatha kahle, futhi uvumele amarobhothi ukuthi alande ikhofi. ☕🤖

Izithenjwa

[1] McKinsey. Amandla omnotho we-AI ekhiqizayo: Umngcele wokukhiqiza olandelayo (2023). Isixhumanisi

[2] Brynjolfsson, E., Li, D., & Raymond, L. Generative AI at Work (NBER Working Paper w31161; ibuyekeziwe). Ubufakazi benkundla obuvela kuma-ejenti asekelayo angu-5k+ abonisa izinzuzo zokukhiqiza ezingu-~14%, ezinkulu kwabaqalayo. Isixhumanisi

[3] U-Noy, S., & Zhang, W. Ubufakazi Bokuhlola Kumithelela Yokukhiqiza Ye-Generative AI (I-MIT Working Paper, 2023). Imisebenzi yokubhala elawulwayo ebonisa ukonga isikhathi nokuthuthukiswa kwekhwalithi. Isixhumanisi

[4] Inhlolovo ye-CMO - Okuvelele & Umbiko Wemininingwane (Ikwindla ka-2024). Ubufakazi bengcindezi yesabelomali kanye “nokwenza okuningi ngamaqiniso amancane” abikwe ama-CMO. Isixhumanisi

[5] I-US Federal Trade Commission - Imithetho yokukhangisa nokugcwalisa esasebenza :
• Izisekelo Zokukhangisa Nokumaketha (iqiniso-ngokukhangisa, ukuqinisekiswa, ukuvumela). Isixhumanisi
• Imeyili, I-inthanethi, noma Umthetho Wokuthengiswa Kwe-oda Locingo (izikhathi zokuthumela, izaziso zokulibaziseka, ukubuyiselwa kwemali). Isixhumanisi