🛒 I-Google imemezela inqubo entsha yokwenza lula ukuhweba kusetshenziswa ama-ejenti e-AI ↗
I-Google iqalise “indlela evulekile” ebizwa ngokuthi i-Universal Commerce Protocol (UCP) - ulimi olusetshenziswana kakhulu ngama-ejenti okuthenga, ukuze bakwazi ukusingatha ukutholwa, ukwesekwa, kanye nezingxenye ezingasebenzi kahle ngemva kokukhokha ngaphandle kokuhlanganiswa okwenziwe ngokwezifiso yonke indawo.
Inkulumo iwukusebenzisana: abathengisi nama-ejenti bangakhetha "izandiso", kanti i-UCP ingahlala eceleni kwezinye izinqubo ezifana neze-ejenti esikhundleni sokuzama ukuzishintsha zonke (okungavamile ukusebenza).
I-Google iphinde yathi izoqala ukusebenzisa i-UCP ohlwini lwemikhiqizo efanelekile kuzo zonke izindawo zayo ze-AI ukuze abantu bakwazi ukukhokha ngqo nge-Google Pay, kanye nokusekelwa kwe-PayPal okuzayo - futhi imikhiqizo ingakhipha izaphulelo eziqondiwe ngaphakathi kokuhamba kokuthenga kwe-AI-mode.
🛍️ I-Google isebenzisana ne-Walmart kanye nabanye abathengisi ukuze ivumele ukuthenga ngaphakathi kwe-Gemini AI chatbot ↗
Ngakolunye uhlangothi olubheke kakhulu kubathengi, i-Google isunduzela i-Gemini endaweni "yomthengisi obonakalayo" ngokubambisana nabathengisi abakhulu njenge-Walmart, i-Shopify, ne-Wayfair - kungasaphathwa "ukungisiza ngicabange," kodwa "ukungisiza ngithenge le nto."
Isimo sengqondo siwukuthenga okuxoxayo: uchaza lokho okufunayo, ukulungise kancane kancane, bese (ekugcineni) weqa i-maze yakudala yokusesha amagama angukhiye. Kuzwakala kubushelelezi… kuze kube yilapho kungenjalo, kodwa yilokho okufanele ukwenze.
Kukhona futhi intambo ehambisana nokuthutha lapha: uma i-chatbot iba yindawo yokuthengisa, abathengisi bavele bakhathazeke kakhulu ngokuthi ubani “ongumnikazi” we-flow - nokuthi zingaki izinyathelo ongazithatha ngaphambi kokuba abantu bakhokhe ibheyili.
🛡️ I-Torq, inkampani entsha ye-cyber yakwa-Israyeli, iqoqe amaRandi ayizigidi eziyi-140 ngenani lamaRandi ayizigidi eziyi-1.2 ↗
UTorq uthole u-$140M ngenani lika-$1.2B, egxile kakhulu endabeni "ye-SOC eqhutshwa yi-AI" - amaqembu ezokuphepha afuna ukuzenzakalela okwenza umsebenzi, hhayi nje ukubakhathaza ngezexwayiso ezengeziwe.
Isignali ebanzi ilula kakhulu: abathengi bakhathele, abahlaseli abakhathele, futhi noma yini ethembisa ukuhlelwa okusheshayo kanye nempendulo ithola ukunakwa (nokuxhaswa ngezimali) ngokushesha.
Futhi yebo, imali ivame ukulandela ubuhlungu - i-cyber empeleni iyisixwayiso somusi esihlala sithola amakamelo amasha okumemeza kuwo.
🏬 U-Honeywell Wembula Ubuchwepheshe Obusebenzisa I-AI Ukuze Uthenge Esitolo Nge-Google Cloud ↗
U-Honeywell wethule i-Smart Shopping Platform eyakhiwe nge-Google Cloud kanye nama-degrees angu-66, esebenzisa i-Gemini kanye ne-Vertex AI ukuletha ukwenziwa ngokwezifiso "okufana noku-inthanethi" ezitolo ezingokoqobo - indawo, kodwa kwenze kube ngokwe-algorithm.
Kuhloswe ukusiza abathengi ukuthola imikhiqizo, ukuqhathanisa izinketho, nokuthola ezinye uma izinto zingasekho esitokweni. Abathengisi bathola isiphakamiso sebhonasi: ukusethwa kwe-AI "okungajwayelekile" ngaphandle kwezisebenzi zebutho lochwepheshe.
I-Honeywell ihlose lokhu nakubasebenzi besitolo - iguqula amadivayisi aphathwayo abe abasizi "bemodi yochwepheshe" abasezingeni eliphansi ngolwazi lomkhiqizo wesikhathi sangempela kanye nesiqondiso, okuwusizo kakhulu noma okungaqondakali kahle... noma kokubili.
🥦 I-Kroger Ilinganisa Isu Lokukhiqiza I-AI nge-Google Cloud ukuze Iqhube Ukukhula Kwedijithali kanye Nokwenza Okuthandwa Nguwe ↗
UKroger uthi wandisa ubudlelwano bakhe ne-Google Cloud ukuze aqalise i-Gemini Enterprise for Customer Experience ezweni lonke - eyibeka njengomsizi wokudla ohlangene kanye nomsizi wokuthenga wokuhlela, ukwakha uhlu, okunikezwayo, kanye nokusekelwa okubushelelezi.
Basebenzisa ne-Customer Experience Agent Studio ukuhlaziya izingcingo zamakhasimende (inhloso, amaphuzu okungqubuzana, izinkinga eziphindaphindayo) ukuze izitolo zikwazi ukubona amaphethini kusenesikhathi esikhundleni sokudlala ngezikhalazo.
Ingxenye ethakazelisa kakhulu isithembiso "esisekelwe" - izincomo ezihlotshaniswa nokuhlukahluka kwangempela, amanani, kanye nokutholakala. Yilowo umehluko phakathi kosizo kanye nokuphakelayo okuqhubeka nokwethula izinto ongeke uzithenge.
🌍 Uhulumeni kaTrump Ufuna Ukufeza 'i-Pax Silica' Nge-AI. Nakhu Okushiwo Yilokho ↗
UGizmodo ugxila ku-"Pax Silica," uhlaka oluphatha ukubuswa kwe-AI njengephrojekthi yochungechunge lokuhlinzeka kanye nokubambisana - hhayi nje umncintiswano wokuqeqesha amamodeli.
Lo mbono uncike ekutholeni ama-semiconductor, ingqalasizinda, ezokuthutha, amandla, kanye namaminerali abalulekile. Kungokwendawo yezepolitiki, kodwa futhi kuyasebenza ngokumangalisayo… njengokuthi “olawula izinto eziyisicefe ulawula ikusasa,” noma kubonakala kanjalo.
Igama ngokwalo liyisingathekiso esihlekisayo - “i-Pax Romana, kodwa nge-silicon” - kodwa iphuzu eliyisisekelo liyavela: uma ukubala kungugesi, uchungechunge lokuhlinzeka luyisihlalo sobukhosi.
Imibuzo Evame Ukubuzwa
I-Google's Universal Commerce Protocol (UCP), ichaziwe
I-Universal Commerce Protocol (UCP) "indlela evulekile" ephakanyisiwe yi-Google esebenza njengolimi oluhlanganyelwe phakathi kwama-ejenti e-AI okuthenga kanye nabathengisi. Inhloso ukunciphisa isidingo sokuhlanganiswa okukodwa, okwenziwe ngokwezifiso phakathi kwabo bonke abathengisi kanye nawo wonke ama-ejenti. Yenzelwe ukumboza imisebenzi eyinhloko yezentengiselwano njengokutholwa komkhiqizo, ukwesekwa kwamakhasimende, kanye nezinyathelo zangemuva kokukhokha. Ukusebenzisana kuyinkulumo eyinhloko.
Indlela abathengisi kanye nama-ejenti e-AI angayisebenzisa ngayo i-Universal Commerce Protocol
Umqondo uwukuthi abathengisi nama-ejenti bangasebenzisa i-UCP ngokwe-modularly ngokukhetha nokukhetha izandiso ezifanela izidingo zabo. Ezindaweni eziningi zemvelo, lokho kuhunyushwa kusethi eyisisekelo yamakhono, enezengezo zokuzikhethela zokwenza okuhlangenwe nakho okucebile. I-UCP ibekwe njengento engahlala eceleni kwezinye izinqubo zesitayela se-ejenti kunokuzishintsha. Lokho kubalulekile kubathengisi abanokuhlanganiswa okukhona abanaso isifiso sokuzikhipha.
Yiziphi izinguquko kubathengi uma i-Google isebenzisa i-UCP kuzo zonke izinto zayo zokuthenga ze-AI
I-Google ithe ihlela ukusebenzisa i-UCP ekufakweni kwemikhiqizo efanelekile kuzo zonke izindawo zayo ze-AI ukuze abantu bakwazi ukuhlola ngqo besebenzisa i-Google Pay. Kuhlelwe futhi ukuthi kufakwe ukwesekwa kwe-PayPal. Isithembiso esibhekene nabathengi sincane kakhulu phakathi kokuthi "lokhu kubukeka kulungile" nokuthenga, ngaphandle kokudlula ezinhlotsheni eziningi zezixhumanisi. Lokhu kuhloswe ngakho ukuthi kuhlale kuxoxwa ngenkathi kusaqedwa ukuthengiselana.
Izaphulelo eziqondiwe ngaphakathi kokuhamba kokuthenga kwe-AI, nokuthi kungani imikhiqizo ingakhathazeka
Yebo - I-Google ichaze imikhiqizo ekwazi ukulahla izaphulelo eziqondiwe ngqo ngaphakathi kokuhlangenwe nakho kokuthenga kwe-AI-mode. Iphuzu eliwusizo ukuthonya izinqumo ngesikhathi umthengi enciphisa izinketho, hhayi ngemva kokuhamba ukuyofuna amakhuphoni. Ezindleleni eziningi zokuthengisa, ukunciphisa ukungqubuzana nokwengeza isikhuthazo ngesikhathi kungavimbela ukwehla. Kuphinde kunikeze imikhiqizo ithuba elisha ngaphakathi kokugeleza okuqhutshwa umsizi.
Indlela ukuthenga kweGemini okuhluke ngayo ekusesheni okuvamile, nokuthi kungani abathengisi abanjengoWalmart behilelekile
Inkulumo ithi "ukuthenga ngengxoxo," lapho uchaza khona okufunayo, ukulungise njalo, bese udlulela ekuthengeni ngaphandle kokuncika ekusesheni amagama angukhiye. I-Google isebenzisana nabathengisi abakhulu namapulatifomu afana ne-Walmart, i-Shopify, ne-Wayfair ukwenza leyo ndlela yokuhweba ibe ngokoqobo ngaphakathi kwe-Gemini. Uma i-chatbot iba yindawo yesitolo, abathengisi bakhathalela kakhulu ukuthi ubani olawula uhambo lwamakhasimende. Izinyathelo ezimbalwa zingaholela ezinqoleni ezimbalwa ezilahliwe.
Kungani amathuluzi okuphepha aqhutshwa yi-AI njenge-Torq eqhubeka nokuqoqa imali enkulu njengoba ukuzenzekela kwezentengiselwano kukhula
Ukuxhaswa kukaTorq ngezimali kubonisa ukuthi amaqembu okuphepha afuna ukuzenzekela okusingatha umsebenzi wokuhlola kanye nokuphendula, hhayi nje izexwayiso ezengeziwe. Njengoba ukugeleza kokuthenga okwengeziwe kanye nokusekelwa kuba usizo lwe-ejenti, isisusa sokuvikela lezo zinhlelo siyakhula futhi. Ezindaweni eziningi, impendulo esheshayo ibalulekile ngoba abahlaseli abalindi abantu ukuthi babambane. Isibonakaliso esibanzi ukuthi "i-AI ku-SOC" isalokhu iyindaba ethokozisayo kubathengi nakubatshalizimali.